35 Unforgettable Tech Super Bowl Ads

You knew this was going to be on the list, so let's get it out of the way. Apple's 1984 commercial directed by Ridley Scott showed Apple's disdain for the conformity of IBM'ers.

It claimed the Macintosh, which officially debuted several days later, would free the world from the status quo.

The irony, of course, is that Apple devices are now subject to 1984-like criticisms, since everyone seems to have one.

Monster.com ran an excellent ad in 1999, featuring children explaining what they would be when they grew up, including "I want to climb my way up to middle management." The end of the ad displays the message "What did you want to be?" The "When I Grow Up" ad was a simple yet effective approach to explaining Monster.com's purpose—getting you a new job.

In the year 2000, E-Trade ran an advertisement featuring an older gentleman, a chimp, and a younger man sitting in a garage.

The chimp danced as the men clapped for 30 seconds.

The punchline? "Well, we just wasted 2 million dollars.

What are you doing with your money?" Wow.

Herding cats, according to a 2000 ad by Electronic Data Systems (EDS), is one of the toughest jobs challenging the manliest cowboy.

EDS explained that "In a sense, this is what we do.

We bring together information, ideas, and technologies." Never heard of EDS? It was an information technology company later purchased by HP.

The Pets.com Super Bowl commercial that aired in 2000 is the quintessential dot-com ad.

In the commercial, the site's sock puppet mascot performs a cover of the song "If You Leave Me Now" as people leave their pets behind, so they can go buy things for them.

Pets.com was out of business by November of the same year, but the sock puppet found other work with Bar None, a company that helps people with bad credit.

When you think of GoDaddy, you think of web hosting and its series of salacious Super Bowl advertisements—an approach it pulled back from starting in 2014.

Its first ad introducing the "GoDaddy Girl" mocked the Janet Jackson wardrobe malfunction incident.

The ad was scheduled to run twice during the Super Bowl, but the second showing was canceled—GoDaddy courts the "pulled ad" controversies whenever it can.

It definitely got Fox's attention.

Alec Baldwin introduced Hulu to the general public in an ad claiming that the streaming service was actually an evil alien plot to destroy the world.

Who knows if the ad actually got people to subscribe to Hulu, but the commercial definitely made an impression.

The ad: Megan Fox takes a duck face picture of herself in the bath and wonders what would happen if she sent the picture around the internet.

Cue: Mayhem.

Was this advertising a camera? Soap? Nope, it was for MotoBlur, Motorola's at-a-glance widgetized display of your Facebook, Twitter, and other messages.

In an Intel lunch room, a super-excited person is explaining the newest Intel Core processors.

He exclaims that they are the "greatest thing that we have ever made" as a white robot comes up to the table with his lunch.

The robot listens intently and hears that "absolutely, nothing surpasses" the processors.

Dejected, the robot drops his lunch tray and rolls away as a co-worker rushes to console Jeffrey the robot.

Aww.

Back before Bieber was pulling burrito pranks, he went up against one of the original bad boy of rock, Ozzy "Prince of Darkness" Osbourne.

Together, in 2011 they found out just how many Gs there are.

Is this 2011 spot the greatest commercial in the history of the Super Bowl? With tens of millions of views, this day in the life of a young Sith Lord testing The Force is definitely way up on the viral scale.

It's not specifically about tech (unless you count remote car starters), but it's a perfect look at childhood.

It's nostalgia personified.

Monster isn't the only name in online job postings. CareerBuilder.com's ad relied on the old advertising expertise that nothing is funnier than chimps dressed as humans, especially in an office setting.

In the ad, a sole human looks exasperated to be working with his fellow primates.

In 2013, Samsung threw together Paul Rudd, Seth Rogen, and the amazing Bob "Better Call Saul" Odenkirk into a bit that put Rudd and Rogen into a vitriol-filled competition to become Samsung's next big thing, even though for Samsung it was all about the Galaxy brand.

The website builder service decided to trumpet its foray into Super Bowl advertising in 2014 by mocking the memes of yesteryear to try to get you to build a better site for tomorrow.

It probably didn't exactly work that way, but hopefully it got Squarespace some new customers.

T-Mobile already had a very outspoken CEO.

But for its 2015 Super Bowl ad, it turned to someone who knows a lot more about data usage.

And outfits.

Mophie, maker of cases for smartphones that double as an emergency battery, created a special-effects-filled minute in 2015, imagining what happens when the Almighty's smartphone goes into low-power mode.

Alec Baldwin's a winner at making Big Game ads, even before he was a professional presidential impersonator.

In 2016, Amazon got him and several other stars to pimp the Amazon Echo as it was already becoming a phenomenon.

When you're as big a star as Sir Anthony Hopkins, you don't ever need to sell anything.

Especially if it's free.

This subtle bit for TurboTax went over big in 2016.

2016's outing with Kung Fu Panda was okay, but Wix stepped it up a notch in 2017 with a double shot set of commercials for its web-building platform.

They star Jason Statham and Gal "Wonder Woman" Gadot as inspirations for a chef who needs a site.

The director's cut from Louis Leterrier (who directed Statham's Transporter films) combines the two ads into one action-filled short.

Old pals Snoop Dogg and Martha Stewart got together again to star in one of T-Mobile's multiple 2017 Super Bowl commercials; this 30-second spot alone set the Uncarrier back $5 million.

The (sometimes) richest man in the world, Jeff Bezos himself, took to the screen in 2018 to show what the plan is if the voice behind Amazon Echo devices is lost.

It features the return of Anthony Hopkins to Super Bowl ads, plus Rebel Wilson in a bathtub.

There's a whole series of Keanu Reeves ads from the year 2018 for Squarespace, one of the big surprises of the game that year.

Even more interesting because it's all true.

Keanu's motorcycle company really does use the service; that's how Squarespace found him and pitched the spot.

There are few things scarier than 1) things under the bed and 2) taxes.

Combine them and you've got the perfect ad idea to sell some online tax prep software to the masses.

It's not enough to have a big, dramatic TV.

In 2019, Samsung pushed you to have one that blends into your wall.

2 Chainz made an expensive rap video, so Adam Scott stopped by to make sure he has receipts.

But he didn't need paper receipts—he's got the Expensify app.

Naturally.

In 2019, the Xbox Adaptive Controller got an emotional push as kids with disabilities who knew they could game as well as anyone else get the chance to prove it.

This star-studded 90 seconds from 2019 shows off all the versions of Alexa we are NOT getting, like Echo toothbrush, Echo dog collar, and Echo hot tub.

Forest Whitaker, the stars of Broad City, real-life space station astronauts, and Harrison Ford himself are all on hand. 

While the kid dressed as Vader (above) is probably the best Big Game commercial ever, the Whasssssssup guys hawking Bud while screaming on the phones to one another back in 1999 is close.

For 2020, it was back, with a high-tech twist.

The password manager went big in 2020 to try and make it clear how important it is to know your passwords.

Squarespace came back for 2020 with another clever one, this time with Winona Ryder doing her most Fargo-esque approach to building a website about Winona, Minnesota.

An online marketplace for car sales, Vroom's first big-game ad underscores how we all feel about visits to the dealership.

If you regret some of those quarantine impulse buys, Mercari can help you sell it.

And it plans to sell itself this year with a 15-second Super Bowl spot.

It's reportedly being true to its name by reusing an ad that's already on the air.

Mix an episode of Black Mirror with that 1994 Diet Coke commercial and you have "Alexa's Body," a new Amazon Super Bowl spot starring Michael B.

Jordan as a real-life version of the company's AI assistant.

You knew this was going to be on the list, so let's get it out of the way. Apple's 1984 commercial directed by Ridley Scott showed Apple's disdain for the conformity of IBM'ers.

It claimed the Macintosh, which officially debuted several days later, would free the world from the status quo.

The irony, of course, is that Apple devices are now subject to 1984-like criticisms, since everyone seems to have one.

Monster.com ran an excellent ad in 1999, featuring children explaining what they would be when they grew up, including "I want to climb my way up to middle management." The end of the ad displays the message "What did you want to be?" The "When I Grow Up" ad was a simple yet effective approach to explaining Monster.com's purpose—getting you a new job.

In the year 2000, E-Trade ran an advertisement featuring an older gentleman, a chimp, and a younger man sitting in a garage.

The chimp danced as the men clapped for 30 seconds.

The punchline? "Well, we just wasted 2 million dollars.

What are you doing with your money?" Wow.

Herding cats, according to a 2000 ad by Electronic Data Systems (EDS), is one of the toughest jobs challenging the manliest cowboy.

EDS explained that "In a sense, this is what we do.

We bring together information, ideas, and technologies." Never heard of EDS? It was an information technology company later purchased by HP.

The Pets.com Super Bowl commercial that aired in 2000 is the quintessential dot-com ad.

In the commercial, the site's sock puppet mascot performs a cover of the song "If You Leave Me Now" as people leave their pets behind, so they can go buy things for them.

Pets.com was out of business by November of the same year, but the sock puppet found other work with Bar None, a company that helps people with bad credit.

When you think of GoDaddy, you think of web hosting and its series of salacious Super Bowl advertisements—an approach it pulled back from starting in 2014.

Its first ad introducing the "GoDaddy Girl" mocked the Janet Jackson wardrobe malfunction incident.

The ad was scheduled to run twice during the Super Bowl, but the second showing was canceled—GoDaddy courts the "pulled ad" controversies whenever it can.

It definitely got Fox's attention.

Alec Baldwin introduced Hulu to the general public in an ad claiming that the streaming service was actually an evil alien plot to destroy the world.

Who knows if the ad actually got people to subscribe to Hulu, but the commercial definitely made an impression.

The ad: Megan Fox takes a duck face picture of herself in the bath and wonders what would happen if she sent the picture around the internet.

Cue: Mayhem.

Was this advertising a camera? Soap? Nope, it was for MotoBlur, Motorola's at-a-glance widgetized display of your Facebook, Twitter, and other messages.

In an Intel lunch room, a super-excited person is explaining the newest Intel Core processors.

He exclaims that they are the "greatest thing that we have ever made" as a white robot comes up to the table with his lunch.

The robot listens intently and hears that "absolutely, nothing surpasses" the processors.

Dejected, the robot drops his lunch tray and rolls away as a co-worker rushes to console Jeffrey the robot.

Aww.

Back before Bieber was pulling burrito pranks, he went up against one of the original bad boy of rock, Ozzy "Prince of Darkness" Osbourne.

Together, in 2011 they found out just how many Gs there are.

Is this 2011 spot the greatest commercial in the history of the Super Bowl? With tens of millions of views, this day in the life of a young Sith Lord testing The Force is definitely way up on the viral scale.

It's not specifically about tech (unless you count remote car starters), but it's a perfect look at childhood.

It's nostalgia personified.

Monster isn't the only name in online job postings. CareerBuilder.com's ad relied on the old advertising expertise that nothing is funnier than chimps dressed as humans, especially in an office setting.

In the ad, a sole human looks exasperated to be working with his fellow primates.

In 2013, Samsung threw together Paul Rudd, Seth Rogen, and the amazing Bob "Better Call Saul" Odenkirk into a bit that put Rudd and Rogen into a vitriol-filled competition to become Samsung's next big thing, even though for Samsung it was all about the Galaxy brand.

The website builder service decided to trumpet its foray into Super Bowl advertising in 2014 by mocking the memes of yesteryear to try to get you to build a better site for tomorrow.

It probably didn't exactly work that way, but hopefully it got Squarespace some new customers.

T-Mobile already had a very outspoken CEO.

But for its 2015 Super Bowl ad, it turned to someone who knows a lot more about data usage.

And outfits.

Mophie, maker of cases for smartphones that double as an emergency battery, created a special-effects-filled minute in 2015, imagining what happens when the Almighty's smartphone goes into low-power mode.

Alec Baldwin's a winner at making Big Game ads, even before he was a professional presidential impersonator.

In 2016, Amazon got him and several other stars to pimp the Amazon Echo as it was already becoming a phenomenon.

When you're as big a star as Sir Anthony Hopkins, you don't ever need to sell anything.

Especially if it's free.

This subtle bit for TurboTax went over big in 2016.

2016's outing with Kung Fu Panda was okay, but Wix stepped it up a notch in 2017 with a double shot set of commercials for its web-building platform.

They star Jason Statham and Gal "Wonder Woman" Gadot as inspirations for a chef who needs a site.

The director's cut from Louis Leterrier (who directed Statham's Transporter films) combines the two ads into one action-filled short.

Old pals Snoop Dogg and Martha Stewart got together again to star in one of T-Mobile's multiple 2017 Super Bowl commercials; this 30-second spot alone set the Uncarrier back $5 million.

The (sometimes) richest man in the world, Jeff Bezos himself, took to the screen in 2018 to show what the plan is if the voice behind Amazon Echo devices is lost.

It features the return of Anthony Hopkins to Super Bowl ads, plus Rebel Wilson in a bathtub.

There's a whole series of Keanu Reeves ads from the year 2018 for Squarespace, one of the big surprises of the game that year.

Even more interesting because it's all true.

Keanu's motorcycle company really does use the service; that's how Squarespace found him and pitched the spot.

There are few things scarier than 1) things under the bed and 2) taxes.

Combine them and you've got the perfect ad idea to sell some online tax prep software to the masses.

It's not enough to have a big, dramatic TV.

In 2019, Samsung pushed you to have one that blends into your wall.

2 Chainz made an expensive rap video, so Adam Scott stopped by to make sure he has receipts.

But he didn't need paper receipts—he's got the Expensify app.

Naturally.

In 2019, the Xbox Adaptive Controller got an emotional push as kids with disabilities who knew they could game as well as anyone else get the chance to prove it.

This star-studded 90 seconds from 2019 shows off all the versions of Alexa we are NOT getting, like Echo toothbrush, Echo dog collar, and Echo hot tub.

Forest Whitaker, the stars of Broad City, real-life space station astronauts, and Harrison Ford himself are all on hand. 

While the kid dressed as Vader (above) is probably the best Big Game commercial ever, the Whasssssssup guys hawking Bud while screaming on the phones to one another back in 1999 is close.

For 2020, it was back, with a high-tech twist.

The password manager went big in 2020 to try and make it clear how important it is to know your passwords.

Squarespace came back for 2020 with another clever one, this time with Winona Ryder doing her most Fargo-esque approach to building a website about Winona, Minnesota.

An online marketplace for car sales, Vroom's first big-game ad underscores how we all feel about visits to the dealership.

If you regret some of those quarantine impulse buys, Mercari can help you sell it.

And it plans to sell itself this year with a 15-second Super Bowl spot.

It's reportedly being true to its name by reusing an ad that's already on the air.

Mix an episode of Black Mirror with that 1994 Diet Coke commercial and you have "Alexa's Body," a new Amazon Super Bowl spot starring Michael B.

Jordan as a real-life version of the company's AI assistant.