This is a reverse private auction Van Cleef - First Eau de Parfum has already finished

Van Cleef - First Eau de Parfum First is the first perfume from a jeweller. Its motto is: Every woman deserves to be first. Perfume and jewellery are the two ornaments of woman, said Pierre Arpels. The launch of a perfume by a jeweller was seen at the time as a major risk.